Metro

2016 Holidays content campaign

December 2016

Challenge

Position Metro as the ideal partner in getting ready for Holiday celebrations by inspiring and guiding consumers in their preparations.

Solution

Since the Holidays are often synonymous with stress, Bob wanted to remedy this situation by creating a guide that would help people plan for their celebrations. A content-based campaign was therefore launched on the Metro website featuring tips, videos, articles and recipes, with the goal of making people’s lives easier. The campaign was presented in the form of key steps to follow in order to be well prepared and relaxed for the Holiday Season.

Every week, a different step was announced. Consumers were guided in real time throughout all their preparations. The content was even adapted to the deals of the week, making it even more advantageous to participate.