The purpose of the project was to facilitate harmonious cooperation between youth houses and the Regroupement in order to improve public awareness regarding the difficult realities teens face and provide exposure for the organization and its mission.
Bob developed a modern, whimsical graphical identity that could be used across a full range of original communications.
Overall, the identity was made up of an inspiring, unifying logo and an upbeat signature (“En avant la jeunesse!”). The shared logo highlighted the houses’ connection to the Regroupement as a whole, but since the logo was made available in a variety of colours, each house was able to select a colour to represent its own unique personality.
The project won Bronze in the Complete Rebrand/Redesign category at the 2016 international Summit Creative Awards.