To design the graphic look for Jellyfish crudo + charbon, a new restaurant in Old Montreal located where the city’s business district, the Cité du Multimédia and the Old Port meet. The original concept for the restaurant’s menu is the contrast between raw food and the delicious taste of items hot off the grill.
The challenge was to create a subtle new identity that would appeal to a business clientele as well as young, financially comfortable locals.
The visual identity created by Bob is all about simplicity, with no embellishments, the use of classic colours and an elegant typography for the logo, menus, business cards and exterior signage. This pared down design balances out the chic and sophisticated décor of the dining area and makes the restaurant’s unique culinary concept readily accessible.