Desjardins

Sponsorship Promotion - Orchestre Metropolitain 2016

October 10, 2016

Challenge

Again this year, Desjardins, the Orchestre Métropolitain’s main partner, wanted to highlight their partnership in an original way, while also showing that classical music is accessible to everyone.

Solution

To this end, Bob developed a simple and amusing contest-game platform in which users find themselves on stage, trying to reproduce a well-known tune from the classical repertoire. Players then compete with the Orchestra using a digital xylophone, proceeding through various levels of difficulty. At stake: a chance to win a private concert by the Orchestre Métropolitain in the comfort of one’s own living room. An exceptional prize of inestimable value.

Results

A customized digital experience that will roll out over the course of the Orchestre’s season to highlight a unique partnership.