Jean Coutu Group

"Le Fabuleux Cirque Jean Coutu" Event

June 2016

Challenge

Ten years ago, Bob came up with the idea for the Fabuleux Cirque Jean Coutu, a never-before-seen type of sponsorship activation! Since then, this very successful event has created many unforgettable moments for Quebec families each year. In 2016, the challenge was to celebrate the 10th anniversary of the Fabulous Circus in grand style.

Solution

To develop a travelling circus concept that was even more impressive and engaging than previous years! To this end, the agency designed revamped circus workshops as well as an original show featuring seven young professional artists. Bob thought of everything to create interactions between family members and offer each of them a magical experience.

The Fabuleux Cirque Jean Coutu has partnered with 17 major events in Quebec for a total of 40 days of festivities. A 360° campaign was launched to maximize the Cirque’s visibility on television, the web, in newspapers and on social media and posters. No stone was left unturned! Plus, a wonderful contest to win one of four family circus weekends was also on offer.

Results

894,692 visitors

979,753 samples distributed

More than 35 minutes of interaction with each family on average