Déco Surfaces

“Magic” Integrated Campaign

March 2018

Challenge
Déco Surfaces wanted to boost store traffic by positioning itself as the perfect solution for all floor and wall covering projects.
Solution

In a new, inspiring TV campaign, Bob showed just how easy it is to refresh your home decor. The offensive featured two 15-second clips that each illustrated how, just like magic, your dreams can become a reality. The ad was accompanied by a redesigned flyer, an opening panel, as well as a humorous radio spot that featured the same themes of immediacy and inspiration.

The new tagline, “For every surface, choose Déco Surfaces”, reinforced the brand’s positioning in its market.

Results

Greater brand awareness and a significant boost in store traffic.