Metro

“My holiday traditions“ integrated campaign

December 2017

Challenge

Metro Ontario wanted to inspire and bring its diverse and multicultural clientele together with a new campaign for the holidays.

Solution

The holiday period is a time marked by sharing and traditions. With this insight in mind, the agency developed a strategic approach that focused on the richness of different cultures and customs as well as the diversity of little family rituals.

We developed a 360-degree campaign built around an engaging digital platform. Everyone was invited to share their favourite tradition, to get inspired by a series of related holiday recipes, and to enter a contest.

To promote this “hub of traditions”, OOH signage, collaborations with influencers, a field activation, web videos, POP displays, and content created for Metro’s various platforms were all deployed to make the campaign a success.

Results

Metro’s holiday campaign engaged and inspired all of the cultural communities it serves. The campaign was a resounding success for Metro in Ontario.