Intgral

Branding

November 2017

Challenge

For 25 years, Intégrale MBD has offered its clients leading database marketing services.

Ahead of its entry into the Canada-wide market, the company wished to give its brand image a more international character, without losing the recognition and position as a leader it enjoys in Quebec.

Solution

Bob built a new brand image that’s at once modern, human and indicative of the firm’s unparalleled technological expertise.

A significant renaming process was first carried out. The name “Intégrale” was maintained, but in a distinctive, bilingual form, keeping the “t” (for technology) and removing the “e”s and accent.

Next, the logo was modernized to illustrate the central role the company plays in the success of its clients, with an open circle that also evokes the target and commitment. A corporate slogan, “Unlock the potential of your data”, complements the logo, highlighting the expertise that leads to concrete results.