Venmar Ventilation ULC

NuTone Haven Launch

June 2018

Challenge

Develop and roll out a launch strategy for the brand new NuTone Haven Backyard Mosquito Repellent System.

Solution

Bob decided to promote the revolutionary system by focussing on its promise to help you get more out of summer. To emphasize this selling point, a sticker that reads “Extra summer inside!” was added to the product box.

A 90-second promotional video and a shorter 30-second version were then created and shared online. These videos literally take the viewer inside the box to experience the brand promise. An installation guide was also created to improve the buyer’s product experience.

The marketing offensive also included a number of shopper marketing initiatives, a website and a communications campaign aimed at influencers throughout the country.

Results

Canadian mosquitoes hated our campaign, which is a great sign that it’s working!