Desjardins

Sponsorship Activation – Francos 2018

June 2018

Challenge

Enable Desjardins to reach and engage with a younger target through the Francos de Montréal sponsorship activation.

Solution

In keeping with the 100% hip-hop programming featured on the Desjardins Urban Scene, Bob created a hip, urban space called La Station. On the menu: meet & greet sessions between fans and local hip-hop artists, graffiti and scratch sessions, beat-boxing, hip-hop dance and a fashion showcase.

The event was featured on social media with dedicated content creation and a contest with tickets to be won.

Results

La Station became a go-to place to experience and engage with urban artists from the Quebec Franco hip-hop scene.




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