Nutrisanté Laboratories

TV campaign – Nutricap

October 2017


Develop a TV spot that positions Nutricap as the benchmark for natural hair growing.


Bob developed its concept based on the insight that, for many women, brushing their hair every morning can be a difficult and unpleasant ritual. The agency created a refined spot that presented a young woman’s “hair routine” before using Nutricap, as well as the result obtained after using the treatment. The simple, evocative concept used a rhythmic visual and soundtrack to capture the public’s attention and convey the Nutricap solution.