Nutrisanté Laboratories

TV campaign – Nutricap

October 2017

Challenge

Develop a TV spot that positions Nutricap as the benchmark for natural hair growing.

Solution

Bob developed its concept based on the insight that, for many women, brushing their hair every morning can be a difficult and unpleasant ritual. The agency created a refined spot that presented a young woman’s “hair routine” before using Nutricap, as well as the result obtained after using the treatment. The simple, evocative concept used a rhythmic visual and soundtrack to capture the public’s attention and convey the Nutricap solution.