Metro

Winter 2018 content – La Presse+ special sections

January 2018

Challenge

Develop an exclusive content campaign that inspires Quebecers and positions Metro as a powerful ally for adopting a healthy lifestyle.

Solution

For the New Year, Bob created content in special sections of La Presse+ for Metro, focusing on health and wellness to encourage Quebecers to pursue healthy lifestyle habits as part of their daily lives.

A host of recipes featuring Metro products, as well as articles, tricks and tips related to various facets of maintaining a healthy lifestyle were created. Organic food, alternative sources of protein and dietary restrictions are just a few of the topics covered in the special features. And to capture readers’ attention, Bob ensured the information is presented in an interactive manner.

Results

A campaign with diverse, engaging content that focuses on Quebecers’ needs and reaches the target directly in their daily lives.