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Bal du MAC - An idyllic experience

Bal du MAC

An idyllic experience

Client

Montreal Museum of Contemporary Art Foundation

Secteur

NPO

Savoir-faire

Experiential

Mandate

Created, produced and executed entirely by Bob, this edition of the Bal du MAC, titled Idyll, transformed Salada Market’s former industrial site into a space to escape the everyday under the theme of “Celebrating Our Love for Contemporary Art.”

The guests’ romantic escape was staged by an impressive team of Montreal talents, creating a fluid scenographic tableau composed of living art as well as digital and modern creations engaging with the theme of love. The centrepiece of the night was an illuminated heart-shaped structure that beat to the rhythm of the music thanks to harmonious lighting effects, delighting participants throughout the event.