GURU is always on the hunt for adventure, but with the pandemic restricting international travel, they had to rethink their way of finding it within our borders. With this in mind, Bob developed two major in-store campaigns, each featuring a contest to fulfill consumers’ need to get moving.
In the first, we highlighted the existing partnership between GURU and hit TV program Occupation Double, building a creative universe around the theme of vanlife and road trips in Western Canada.
In the second campaign, we presented an all-natural co-promotion with Prana, a local brand that makes organic products for outdoor enthusiasts. The perfect adventure partner!