Bob and Desjardins invite you to move to the rhythm for a good cause!

While the FrancoFolies de Montréal are in full swing and as the Festival d'été de Québec gets underway, Bob introduces a brand-new sponsorship activation for the Desjardins Group.

Festival-goers can participate in Desjardins’ Disque-O-Don, which will continue throughout the FrancoFolies de Montréal and the Festival d'été de Québec. This unusual activation calls on groups of people to operate a giant record player while walking to the rhythm of the music.

The goal is to keep the record going at the correct RPM for a short time. Once this goal is achieved, Desjardins donates $1 per person to two organizations that help young people self-actualize through musical expression.

A filter has also been designed for the occasion, so participants can share their experience on Snapchat.

Update - October 26, 2017

Bob has won an award at the Grands Prix de la commandite 2017 in the Best Activation — Arts and Culture category for Desjardins’ Disque-O-Don activation.

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