Pierre Houde invites you to take the “Share the Passion Challenge!”

Continuing their creative “Share the Passion” sponsorship initiative launched three years ago, Desjardins invites its members to get in on the action with the exclusive “Share the Passion Challenge.” New this year: fans will have their performance commented on by none other than celebrated sports announcer Pierre Houde! Teaming up with this respected sportscaster will allow Desjardins to get even closer to Canadiens fans.

Participants in the contest will test their Habs knowledge in five challenges throughout the season, and attempt to increase their odds of winning one of five VIP nights out for four at the Bell Centre.

As well, three original videos will engage users by demonstrating Desjardins’ passion for hockey. The 360-degree campaign will be deployed on radio, web banners, social media and—for the first time—in programmatic OOH signage.




Client: Desjardins Group

Agency: Bob

Media agency: touché!

Video production: Guillaume Blanchet et Cédric Conti

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