Same street, fresh perspective!

Bob was mandated to promote the identity of local businesses that share a common customer base by offering office workers and area residents a fresh perspective.

“Since our agency is located close to SDC Vieux-Montréal businesses, I know first-hand how proximity can influence perception,” says Claudéric Saint-Amand, Bob’s creative and strategy VP. "In fact, it’s a basic shopper marketing principle. When we frequent certain businesses daily, our vision grows accustomed to what we see, making it hard to see everything that’s available.”

Under the banner “Suis-moi sur McGill,” the campaign aims to showcase this commercial artery from the perspective of six McGill-Street regulars who’ll share their discoveries and must-sees on social media.

The campaign will roll out on Facebook and Instagram with additional support from billboard ads. Moreover, new signage elements will allow merchants to identify their businesses.

Photo gallery