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NuTone Haven - Summer should be lived outdoors

NuTone Haven

Summer should be lived outdoors

Client

Venmar Ventilation ULC

Industry

Retail

Know-how

Advertising

Identity

Shopper marketing

Mandate

A revolutionary new system deserved a killer launch strategy based on a simple question: Why buy the NuTone Haven mosquito-repellent system for your backyard? Easy. To make the most of it! This new product is so effective you can enjoy the outdoors without getting eaten alive! So, we created a label on the packaging that said “Extra summer inside,” and people across the country turned their backyards into Havens!