Centre Axel
Intelligent rebranding
Client
Montreal University Mental Health Institute
Industry
NPO
Know-how
Digital
Identity
Mandate
This time, our goal was to define the brand strategy and visual identity for the Institute’s new research centre, whose mission is to develop high-tech tools to help people with mental health issues. First, we created an original, highly evocative name, then we designed the visual identity and, finally, the digital platform. Centre Axel was born!
