Distinctive
Identity makeover
Client
Essilor Canada
Industry
Retail
Know-how
Identity
Mandate
Essilor Canada came to us to modernize its Distinctive brand, an exclusive line of products for eye-care professionals working in large chains. First, we reviewed its positioning and then we reworked the brand image by developing a vibrant, highly distinctive visual identity in keeping with Essilor’s Lifestyle graphic world. The success was crystal clear.
