Desjardins
Rallying passion
Client
Desjardins
Industry
Financial institution
Know-how
Advertising
Digital
Mandate
Desjardins, its members and the Habs are a tight-knit group. To engage with fans all season long, Bob developed a 360-degree campaign with an exclusive contest that allowed members to win a total of five VIP experiences. Bob also produced amusing video clips featuring employees who showed their passion for the Habs in their own special ways. The campaign scored a lot of goals on social media.
