The Barreau du Québec
Client
The Barreau du Québec
Industry
Professional order
Know-how
Advertising
Challenge
What you should know
A celebration of public engagement.
For its 175th anniversary, the Barreau du Québec wanted to mark the celebrations with a meaningful initiative. The goal was clear: strengthen the ties between lawyers and citizens by highlighting their commitment to protect the public.
That’s how the Marathon Juridique (legal marathon) came to life, a province-wide event to offer citizens a unique opportunity to meet legal professionals and get answers to their legal questions.
Solution
What we did
The concept: a three-day event with an array of free activities for citizens. These initiatives, spread across various locations in the province, enabled lawyers to meet citizens in a friendly, informal setting, promoting authentic and enriching exchanges. From creating the concept to developing the visual identity and providing practical support to the bar sections, our strategic involvement was the driving force for this collective experience.
Through a detailed guide, monthly newsletters and effective promotional tools, we equipped the Marathon Juridique partners with the necessary resources to promote their activities locally and guarantee the event’s success in every community.
At the same time, we launched a province-wide media campaign, engaging traditional and digital media to ensure our initiative received maximum visibility and to amplify its impact on the public scene.
Result
What we accomplished
A celebration of access to justice.
The Marathon Juridique was a resounding success. The event included nearly 60 activities across the province, supported by extensive media coverage.
On the media side, journalist Laïma Gérald, in collaboration with the Barreau’s communication team, played an essential role in promoting the events on the Barreau du Québec’s social media platforms, capturing the energy and enthusiasm that brought the Marathon Juridique to life. The Marathon was supported by radio, local media (Journal de Montréal and Journal de Québec), and on digital platforms.
This major event was also support by media relations, notably through the involvement of the President of the Québec City Bar, Catherine Claveau, in an interview with Paul Arcand on program “Puisqu’il faut se lever.”
In conclusion, the Marathon Juridique surpassed expectations, becoming much more than a simple event. It was a veritable celebration of access to justice, strengthening the connections between lawyers and citizens and marking a new chapter in the story of the Barreau du Québec.
