Barreau du Québec
Client
Barreau du Québec
Industry
Professional order
Know-how
Advertising
Challenge
What you should know
Bob is assisting the Barreau du Québec in a campaign to highlight alternative dispute resolution methods, such as mediation and arbitration. These approaches help resolve conflicts more quickly and at a lower cost than traditional court proceedings, while providing a genuine sense of justice for the parties involved.
The goal is to promote these solutions by emphasizing their tangible benefits for citizens: time savings, cost reductions, and a sense of justice.
For this campaign, we implemented a multichannel strategy featuring visuals that depict the positive emotions associated with amicable resolutions, such as well-being and relief. This strategy includes displays in major cities across Quebec (Montreal, Quebec City, Gatineau, Sherbrooke, and Trois-Rivières), along with digital ads on social media and web banners. The website reglonsalamiable.ca offers a comprehensive resource for learning about these methods and accessing accredited lawyers, reinforcing the Barreau’s commitment to ensuring access to justice for all.
