Tipiak
Client
Tipiak
Industry
Retail
Know-how
Shopper marketing
Challenge
What you should know
Tipiak is a French brand that specializes in food commodities including couscous, quinoa and other cereal grains. It offers a selection of healthy, tasty and easy-to-make products to Canadian consumers. Aware of the growing demand for simple alternatives to the usual staples like pasta and rice, Tipiak emphasizes the quality of its products, made in France with 100% natural ingredients.
Having enjoyed success in Quebec, Tipiak wanted to boost its brand awareness elsewhere in Canada.
Solution
What we did
To achieve this, Bob deployed a structured plan around two major activation periods for shoppers:
June: BBQ Season and Canada Day – Bob rolled out an activation featuring in-store signage to position Tipiak products as summer meal essentials that are perfect for barbecues and Canada Day celebrations.
August/September: Back-to-school season – Bob developed an activation on a platform featuring flyers and store deals that uses the consumer’s location and targets families looking for quick, nutritious and tasty meals for the back-to-school period.
At the same time, a social media strategy was deployed to support the activations, placing particular emphasis on promoting simple and flavourful recipes and cooking tips.
Result
What we accomplished
These activations enabled Tipiak to reach new consumers in the rest of Canada, strengthening brand awareness and educating the target audience about the products, their ease of use, and their unique added value.
Tipiak products were promoted as delicious and natural alternatives to daily classics.
