The Quebec Film and Television Council selects Bob for its francisation campaign
Client
QFTC
Industry
Audiovisual
Know-how
Advertising
Challenge
What you should know
The Quebec Film and Television Council (QFTC) hired Bob to design and deploy an ambitious campaign to promote the use of French in Quebec’s audiovisual industry. Produced in collaboration with the Office québécois de la langue française (OQLF), this initiative is part of the “Ensemble, mettons le français à l’affiche” (Together, let’s showcase French) campaign.
The aim is to raise awareness among audiovisual companies of the importance of working in French and promoting the French language. To do so, we developed creative, hard-hitting strategies to maximize the impact of this important message.
Solution
What we did
As part of this project, Bob produced an array of tools for production studios, including video clips featuring industry talent. The agency also developed assets to serve as a simple-to-use visual language guide for human resources professionals and communications managers.
Rolled out mainly on social networks, the campaign was built around weekly posts and interactive content that highlights the challenges and benefits of using French in the audiovisual sector.
