National Bank FUNarium
Client
National Bank
Industry
Financial Institution
Know-how
Events
Challenge
What you should know
Context
In the middle of winter, National Bank wanted to reach out to festivalgoers at Igloofest (Montreal, Quebec City, Gatineau) and Montréal en lumière with an activation that would leave a lasting impression.
The goals?
- Strengthen brand awareness
Create a strong emotional bond with the public
Provide an experience aligned with the bank’s values: simplicity, humanity, boldness and positive impact
Solution
What we did
The idea: A dose of freezing fun
To achieve this ambition, Bob designed the FUNarium, an immersive and festive journey inspired by old-time houses of mirrors, remixed for 2025. The retro, luminous and participatory experience invited festivalgoers to enjoy a unique—and highly sharable—sensory activity.
The on-site experience
Designed to maximize interactions and wonder, the activation featured:
- A maze of mirrors to trick the senses
- A tunnel of luminous arches synchronized with music
- Distorting mirrors to play, laugh and take photos
- Video booths to capture and share fun moments
- A central party area with a disco ball and interactive light ceiling
- A sweet finale with retro lollipops handed out at the exit
The experience was designed to be weatherproof, adaptable to the different sites, and to maximize digital engagement thanks to a variety of Instagrammable elements.
Result
What they said
A bold, human collaboration
“With the FUNarium, we wanted to create a memorable space that would bring people together, where festivalgoers could have even more fun. A bright, festive and welcoming experience, even in the depths of winter, that reflects our desire to reach out to people in an authentic way.”
— Olivier Thibault, Director, Partnerships & Sponsorships, Brand Activations at National Bank
Throughout the project, Bob worked alongside National Bank with an agile approach to co-creation, from the initial concept to delivery in the field, including production, logistical adaptation and coordinating the teams across several sites.
Impact
- Record traffic at the sites
- High digital engagement, notably on TikTok and Instagram
- Significant visibility for National Bank, in a 100% positive atmosphere
- An activation that created real human connections
“The FUNarium is a wonderful example of creative collaboration between a brand and an agency that understands the importance of creating real connections. It also shows that brands can make an impact by simply focusing on fun and surprise.”
— Sarah-Maude Plante, Event Director at Bob
What we accomplished
The FUNarium is proof that even in the middle of winter, we can create bright, inclusive and memorable moments. With a strong idea and impeccable execution, Bob enabled National Bank to stand out, connect with people, and immerse itself in the festival experience—a project both strategic and emotional, just the way we like it!
