Piknic Électronik 2025
Client
National Bank
Industry
Financial Institution
Know-how
Events
Challenge
What you should know
As a Piknic Électronik partner for three years, National Bank continued its support in 2025, connecting with the next generation in a festive, inclusive and urban setting.
Every Sunday, Jean-Drapeau Park transforms into a musical playground where thousands of young people celebrate music, freedom and creativity.
At Bob, our challenge was to embody National Bank’s modern, accessible and human spirit through a simple and stylish experience that would bring people together.
Solution
What we did
With “Augmente ton look,” Bob revisited an already strong concept to make it even more inclusive, photogenic and interactive.
Designed as an invitation to “enhance your look,” the experience offered festivalgoers the opportunity to reinvent their style with a selection of free accessories, including sequins, temporary tattoos and buttons designed in collaboration with Dalkhafine, the artist behind Piknic 2025’s visual identity, for a seamless and contemporary integration with the festival universe.
Participants were then invited to photograph their look in front of the artist’s colourful mural, creating spontaneous and highly shareable moments on social media. Certain events were also attended by Adriana The Bombshell, a leading personality from Canada’s Drag Race, who transformed the space into a showcase for celebration and personal expression.
Result
What we accomplished
Throughout the 42 events of the 2025 edition, the activation attracted and engaged participants while promoting Piknic Électronik. More than 25,000 festivalgoers “enhanced their look,” generating considerable organic visibility and creating a strong sense of attachment to the brand.
National Bank enjoyed a presence that was light, generous and inspiring, allowing it to establish a lasting foothold in Montreal’s cultural landscape and prove that a brand can shine in new ways: through creativity, proximity and shared enjoyment.
