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November 28, 2025
From presence to influence: a new era for partnerships
Following two days immersed in the world of SponsorshipX, one thing was crystal clear: sponsorship is undergoing a major transformation that is profoundly influencing the way...
May 22, 2025
ROI vs. ROO: What you choose to measure shapes what you create
In a world of tight budgets and high pressure, it’s easy to see why brands want to measure everything they can. But when it comes to brand experiences, focusing only on...
July 29, 2024
Events: the art of turning constraints into creative opportunities
Develop a global vision to build solutions that respond to several needs simultaneously To work effectively and reduce costs, it’s important to adopt a global and long-term...
July 22, 2024
What exactly is a brand?
Imagine it as a person: just as each of us has our own appearance, character, language, and attitude, a brand has its own identity, promise, principles, and much...
July 3, 2024
Eco-responsible event planning
More sustainable events for the good of the community The environmental challenges we face are clear, and that goes for events, too. We must aim for zero waste, commit to...
June 17, 2024
Optimize networking opportunities at your events
Define the event’s purpose and set clear goals Promoting networking at an event requires a strategic approach, starting with the planning phase. The first key step consists...
May 6, 2024
Internal communications: Doing more and doing it better
Think and act like a brand Although activities are once again taking place in person, there are nonetheless many opportunities for you to highlight important moments and...
February 21, 2024
Optimizing your marketing strategies in a new age of inflation and scarcity
Rising prices, labour and raw material shortages, supplier delays, longer production times… this new reality is strongly affecting manufacturers, retailers and...