Mandate
Activia has been the uncontested category leader for several years, and its Activia Challenge—which is already celebrating its 12th anniversary—is still quite popular. Our job was to develop a complete shopper campaign easily adaptable to different retailers, while generating positive buzz around digestive health. Great. There’s nothing we love more than a good challenge! We took the POS by storm with a big, bold new campaign that made sales explode.
