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Activia - Refreshing the Activia Challenge

Activia

Refreshing the Activia Challenge

Client

Danone

Secteur

Food

Savoir-faire

Shopper marketing

Mandate

Activia has been the uncontested category leader for several years, and its Activia Challenge—which is already celebrating its 12th anniversary—is still quite popular. Our job was to develop a complete shopper campaign easily adaptable to different retailers, while generating positive buzz around digestive health. Great. There’s nothing we love more than a good challenge! We took the POS by storm with a big, bold new campaign that made sales explode.