Au Fil de l’Eau
Résidence Au Fil de l’Eau
With our primary objective to position the residence as the best choice in terms of independence and fulfillment, we developed an awareness campaign to dispell negative stereotypes often associated with old age. Enjoying more freedom and embarking on an exciting new chapter in life—that’s what interests our target clientele.
And to improve online visibility and reach more potential residents, we rolled out a digital campaign paired with an inbound marketing strategy.