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Desjardins - Rallying passion

Desjardins

Rallying passion

Client

Desjardins

Secteur

Financial institution

Savoir-faire

Advertising

Mandate

Desjardins, its members and the Habs are a tight-knit group. To engage with fans all season long, Bob developed a 360-degree campaign with an exclusive contest that allowed members to win a total of five VIP experiences. Bob also produced amusing video clips featuring employees who showed their passion for the Habs in their own special ways. The campaign scored a lot of goals on social media.