Our challenge was to bring Desjardins’ partnership with the Francos de Montréal and the Festival d’été de Québec to life while supporting the musical expression of local youth. Bob’s solution: we created a giant, interactive 3D turntable that participants could spin themselves. For every spin, Desjardins would make a donation to organizations supporting young people through music. We called it the Disque-O-Don. And it went straight to the top of the charts!