Mandate
Our challenge was to bring Desjardins’ partnership with the Francos de Montréal and the Festival d’été de Québec to life while supporting the musical expression of local youth. Bob’s solution: we created a giant, interactive 3D turntable that participants could spin themselves. For every spin, Desjardins would make a donation to organizations supporting young people through music. We called it the Disque-O-Don. And it went straight to the top of the charts!
