Desjardins
Turning on our youth, one beat at a time
Client
Desjardins
Secteur
Financial institution
Savoir-faire
Experiential
Mandate
Desjardins entrusted us with engaging young people in its sponsorship of the Francos de Montréal—a Francophone music festival. We created an urban space called La Station, which echoed the 100% hip-hop programming on the Desjardins stage. Over the course of the event, we served up meetings with artists as well as scratch, beatboxing, dance and fashion sessions. It was a “dope” activation.
