Dove

In keeping with its commitment to promote self-esteem, Dove partnered with Jean Coutu and VÉRO magazine. We created an advertising and shopper campaign to boost sales and launched a contest with a prize that was perfect for our target audience: an unforgettable mother-daughter experience. By participating in the campaign, Véronique Cloutier provided the credibility of a mom who is well known to Quebec audiences, generating a lot of love for the brand.