Metro
A taste for traditions
Client
Metro Group
Secteur
Food
Savoir-faire
Advertising
Mandate
The holidays are a time for traditions, and Metro Ontario wanted to celebrate its cultural communities. To inspire its diverse clientele, the Toronto team looked to Bob to produce a 360-degree campaign around an engaging platform. So we invited Metro customers to share their holiday traditions and recipes. The result: infectious enthusiasm, delicious surprises and a beautiful gift for all!
