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Oikos - The big leagues

Oikos

The big leagues

Client

Danone

Secteur

Food

Savoir-faire

Shopper marketing

Mandate

The “Snack to Win” NHL activation is back! The challenge with a comeback is always the same: how do you generate the same excitement as the first years, while still increasing sales? Easy. By developing a spectacular shopper campaign that gives prominent place to the great prizes. Oh yeah, we also gave the Stanley Cup its rightful place in stores (a replica, of course… they wouldn’t give us the real one). Once again, the campaign scored big.