Mandate
The “Snack to Win” NHL activation is back! The challenge with a comeback is always the same: how do you generate the same excitement as the first years, while still increasing sales? Easy. By developing a spectacular shopper campaign that gives prominent place to the great prizes. Oh yeah, we also gave the Stanley Cup its rightful place in stores (a replica, of course… they wouldn’t give us the real one). Once again, the campaign scored big.
