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Saputo - Promoting a classic favourite

Saputo

Promoting a classic favourite

Client

Saputo

Secteur

Food/Retail

Savoir-faire

Advertising

Shopper marketing

Mandate

Who better than Saputo to make National Grilled Cheese Sandwich Day their own? To help them accomplish this delicious goal, we united several Saputo cheese brands in a massive shopper campaign and promoted them as being the best cheeses for the beloved grilled cheese sandwich. Our campaign targeted both consumers and restaurant owners, resulting in a number of mouth-watering recipes.