Mandate
To promote Stadaconé Rouge, the distillery’s cranberry flavoured gin, Stadaconé turned to Bob to develop a campaign for women aged 25 to 34 years old, who happen to be the biggest gin consumers in Quebec. The result: a strong brand identity deployed via pre-rolls and animated banners on lifestyle sites, cooking sites and dating apps. A digital campaign as dazzling as this unique product, since this delectable gin is like no other. Here’s to being different!
