Bob implements a human-centered and engaging communication strategy for Résidence Au Fil de l’Eau
Client
Residence Au Fil de l’Eau
Industry
Residence for Seniors
Know-how
Advertising
Mandate
What You Should Know
As part of our ongoing support for Résidence Au Fil de l’Eau, we were tasked with attracting new potential residents while maintaining the engagement of those already on the waiting list.
Solution
What We Did
o meet this need, we developed a rich, human-centered communication plan, built around inspiring themes closely aligned with the interests of our target audience.
We chose to explore topics such as retirement travel, well-being, and happiness — relevant themes that could inspire potential residents and encourage reflection.
The campaign was deployed through premium and credible channels, including a Xtra feature in La Presse+ and Hublo displays in the Journal de Montréal. These initiatives allowed the residence to amplify its visibility and highlight its warm, authentic personality.
We also implemented an engaging digital strategy on social media, inviting users to explore exclusive, informative content related to these themes and to sign up for the waiting list if the residence matched their aspirations.
Finally, to maintain connections and strengthen engagement with current and prospective residents, we organized on-site conferences at the residence. These events, named “Les Belles rencontres”, were designed and produced by Bob. They provided an initial, tangible contact, humanized the brand, and reinforced Résidence Au Fil de l’Eau as a place where retirement is truly enjoyable.
Guest Speakers – Les Belles Rencontres:
Bernard Voyer, an internationally renowned Quebec explorer, took us from the North Pole to Everest through his inspiring stories. Known for his courage, resilience, and love of nature, he conveyed a spirit of adventure and a passion for pushing limits.
Alongside him, Line Rehel, a travel advisor with over 15 years of experience at Voyages Terre & Monde, brought a practical, current perspective, sharing tips for planning trips both locally and abroad.
Christine Michaud, author, host, and well-being expert, invited us to cultivate daily happiness. Through her conference, she shared simple, inspiring advice for living better, reconnecting with oneself, and thriving fully.
