Activia
Refreshing the Activia Challenge
Client
Danone
Industry
Food
Know-how
Shopper marketing
Mandate
Activia has been the uncontested category leader for several years, and its Activia Challenge—which is already celebrating its 12th anniversary—is still quite popular. Our job was to develop a complete shopper campaign easily adaptable to different retailers, while generating positive buzz around digestive health. Great. There’s nothing we love more than a good challenge! We took the POS by storm with a big, bold new campaign that made sales explode.
