Arterra Wines
A campaign with good taste
Client
Arterra Wines Canada
Industry
Retail / Wines
Know-how
Advertising
Shopper marketing
Mandate
Arterra Wines is the largest producer and marketer of Canadian wines and bottled wines in the country. When the SAQ wanted to promote Quebec’s bottled wines, Arterra took the opportunity to promote its own brands at the same time. Our “Best of Both Worlds” campaign was developed to promote five specific wines: Confessions, Cliff 79, Félix & Lucie, Liberado and Pereira. Cheers to good taste!
