Identity redesign
Client
Bieler Cranberries
Industry
Cranberry producers
Know-how
Digital
Identity
Challenge
What you should know
A Canadian leader and the world’s 3rd largest cranberry producer, Canneberges Bieler is a company founded by Marc Bieler, a pioneer who transformed the cranberry industry. Positioned as a key player on the international stage, Bieler sought to take on new strategic challenges to drive its growth further.
Its ambition?
- Strengthen its leadership position with business partners.
- Enhance its employer brand to attract and retain top talent in a rapidly evolving market.
To address these challenges, Canneberges Bieler entrusted us with the mission of redefining its brand identity, aligning its strategic foundations with its growth objectives.
Solution
What we did
To support Canneberges Bieler in this transformation, we worked closely with the Bieler family to build a strong and inspiring brand identity.
Our approach began with the creation of a structured brand architecture, laying the strategic groundwork to:
- Define Bieler’s unique values, vision, and positioning, while honoring its heritage and future ambitions.
- Develop a clear brand platform to align both internal and external communications.
Building on this foundation, we designed a completely new visual and narrative identity that reflects the company’s expertise and dynamism:
- A modern and professional design, rooted in authenticity and excellence.
- Unified communication tools to ensure consistent brand application across all touchpoints, both internal and external.
This approach was designed to strengthen Canneberges Bieler’s perception as a trusted partner and an attractive employer, while bringing its internal teams together around a shared vision.
Result
What we accomplished
This transformation marks a key milestone for Canneberges Bieler, which now has a clear and impactful identity aligned with its strategic ambitions.
With this new identity:
- Bieler strengthens its leadership position by projecting a professional and cohesive image to its business partners.
- The brand inspires pride and engagement among its teams, fostering a sense of belonging around a shared vision.
- Bieler’s employer brand is enhanced, thanks to a modern identity aligned with the expectations of top talent.
This new identity positions Canneberges Bieler for a future-focused trajectory, ready to meet tomorrow’s challenges while remaining true to its values and heritage.
