CDMV
Client
CDMV
Industry
Distribution
Know-how
Identity
Challenge
What you should know
CDMV, a pan-Canadian veterinary distributor, wished to strengthen its position as a leader by refreshing its brand identity.
Faced with a competitive and constantly changing market, CDMV wanted to stand out by enriching its visual identity and solidifying its foundations to reflect its new ambitions.
Solution
What we did
Bob was hired to guide CDMV through the transition to a more modern identity that better represents its new vision. We began by performing an in-depth analysis of CDMV’s needs and aspirations. We then developed an identity that accurately conveys the company’s ambitions while refining its mission, vision and values to ensure they resonate with target audiences.
We preserved the original brand image’s logo and typography, then executed a series of changes in line with its new strategic approach. CDMV now enjoys a vibrant and enriched colour palette, an iconography that illustrates its services, and a photography style that reflects its core mission: ensuring the well-being of animals.
Result
What we accomplished
The result of our collaboration with CDMV is a coherent brand universe that perfectly exemplifies the company’s expertise and commitment in its industry. The new brand identity was rolled out successfully across a wide range of communications tools, notably templates for social media posts and impactful sales documents.
Thanks to this successful redesign, CDMV has strengthened its position as a leader in the veterinary market with foundations that reflect its competitive advantages. This transformation marks the beginning of a new chapter for CDMV, where it will continue to thrive and stand out in the market thanks to its distinctive brand identity.
