![Distinctive - Identity makeover](https://bob.ca/img/1817.jpg?width=1920)
![Distinctive - Identity makeover](https://bob.ca/img/1819.jpg?width=1000)
Distinctive
Identity makeover
Client
Essilor Canada
Industry
Retail
Know-how
Identity
Mandate
Essilor Canada came to us to modernize its Distinctive brand, an exclusive line of products for eye-care professionals working in large chains. First, we reviewed its positioning and then we reworked the brand image by developing a vibrant, highly distinctive visual identity in keeping with Essilor’s Lifestyle graphic world. The success was crystal clear.
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![](https://bob.ca/img/1827.jpg?width=1500)
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