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Distinctive - Identity makeover

Distinctive

Identity makeover

Client

Essilor Canada

Industry

Retail

Know-how

Identity

Mandate

Essilor Canada came to us to modernize its Distinctive brand, an exclusive line of products for eye-care professionals working in large chains. First, we reviewed its positioning and then we reworked the brand image by developing a vibrant, highly distinctive visual identity in keeping with Essilor’s Lifestyle graphic world. The success was crystal clear.