![Dove - A beautiful success](https://bob.ca/img/1897.jpg?width=1920)
![Dove - A beautiful success](https://bob.ca/img/1899.jpg?width=1000)
Dove
A beautiful success
Client
Unilever
Industry
Retail
Know-how
Advertising
Shopper marketing
Mandate
In keeping with its commitment to promote self-esteem, Dove partnered with Jean Coutu and VÉRO magazine. We created an advertising and shopper campaign to boost sales and launched a contest with a prize that was perfect for our target audience: an unforgettable mother-daughter experience. By participating in the campaign, Véronique Cloutier provided the credibility of a mom who is well known to Quebec audiences, generating a lot of love for the brand.
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![](https://bob.ca/img/1905.jpg?width=1500)
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