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Darbo is an Austrian brand known for the quality of its products, but it was having a difficult time breaking into the Canadian market, where its awareness and penetration were limited. And yet, as a producer of high-quality jams, Darbo had strong growth potential in the market.
The main objectives were to increase in-store visibility, highlight the product’s quality and, above all, engage with customers through a commercial initiative.
Bob developed an in-store activation in partnership with IGA Extra supermarkets in Quebec. The operation took place over four weeks in December 2023.
To give both Darbo and the contest strong visibility at points of sale, we developed an attractive visual in line with the brand’s style. Rolled out in the form of shelf blades and danglers, this visual was strategically displayed at 134 IGA Extra grocery stores in two key sections: jam and sliced bread.
Sales increased by 44% during the period* and 10.7M impressions were measured at the 134 activated stores. A delicious achievement for a tasty activation!
* throughout Quebec
Advertising
Shopper Marketing