Laboratoires Nutrisanté
Client
Laboratoires Nutrisanté
Industry
Nutritional supplements and beauty products
Know-how
Advertising
Digital
Numérique
Challenge
What you should know
Nutrisanté Laboratories turned to Bob to boost awareness of its Nutrifem line, a natural solution that relieves symptoms of menopause. The communication campaign aims to create a genuine emotional connection between the brand and consumers by producing content they can identify with and that provokes positive emotions.
The goal is for Nutrifem to become more than just a natural solution: a trusted and supportive brand, which women turn to not only for its benefits, but also because they have an emotional bond with the products.
Solution
What we did
We built our strategy around a deep understanding of the needs of women looking for natural alternatives to alleviate the effects of menopause. Our team immersed itself in Nutrifem’s world to identify opportunities that would establish an authentic connection with this audience. The result was a campaign that speaks directly to women, celebrating their strength and resilience at this stage of their lives.
