A brand identity designed to shine
Client
Lumlab
Industry
Unique and innovative lighting solutions that are accessible to all.
Know-how
Identity
Challenge
What you should know
Lumlab is born from the belief that high-quality lighting shouldn’t be a luxury.
Lumlab makes unique and innovative lighting solutions that are accessible to all. Designed to integrate seamlessly in any living space, Lumlab’s lighting solutions guarantee that everyone can transform their decor with the power of beautiful lighting.
To make this vision come to life, Lumlab turned to Bob to create its entire brand identity, including the name, positioning, foundations and graphic universe.
Solution
What we did
To complete the mandate, we adopted a two-phase approach:
1- Develop a strong and consistent brand platform
We started by conducted an in-depth analysis of the lighting market, identifying emerging trends and consumer opportunities. We held collaborative workshops with the Lumlab team to define the brand’s core values and explore several possible name ideas that reflected its positioning: accessible luxury.
2- Create the visual universe and a brand guide
Next, our creative team focused on developing Lumlab’s visual identity. We designed a distinctive graphic universe, evoking luxury, innovation and simplicity. We then formalized this universe in a detailed brand guide, ensuring its consistent application across all formats.
Result
What we accomplished
We’re proud to say that our methodical approach allowed us to create a powerful identity for Lumlab.
Lumlab evokes the science of lighting and its ability to transform a living space. High-quality lighting shouldn’t be a luxury but a universal experience that enhances the spaces where we live, work and create memories.
Today, Lumlab enjoys a strong, consistent identity, strengthening its position in the North American lighting market and attracting a wide-ranging customer base.
Thank you, Lumlab, for placing your trust in us!
What they said
“With a brand that evokes the science of light and its transformative power, Lumlab provides more than just lighting: an experience that enhances the spaces where we live and grow. Bob understood our ambitions and we’re delighted with our brand identity and the path we took to get here.”
– Audrey Blackburn, Marketing Manager
