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Metro - A taste for traditions

Metro

A taste for traditions

Client

Metro Group

Industry

Food

Know-how

Advertising

Mandate

The holidays are a time for traditions, and Metro Ontario wanted to celebrate its cultural communities. To inspire its diverse clientele, the Toronto team looked to Bob to produce a 360-degree campaign around an engaging platform. So we invited Metro customers to share their holiday traditions and recipes. The result: infectious enthusiasm, delicious surprises and a beautiful gift for all!