NuTone Haven
Summer should be lived outdoors
Client
Venmar Ventilation ULC
Industry
Retail
Know-how
Advertising
Identity
Shopper marketing
Mandate
A revolutionary new system deserved a killer launch strategy based on a simple question: Why buy the NuTone Haven mosquito-repellent system for your backyard? Easy. To make the most of it! This new product is so effective you can enjoy the outdoors without getting eaten alive! So, we created a label on the packaging that said “Extra summer inside,” and people across the country turned their backyards into Havens!
